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Posts tagged wordpress love
Before and After: Steel Coatings
0958 days
by Peter F.
in Before and After
Who: Steel Coatings
Where: steelcoatings.com
What: Total site renovation!
We’ve had the pleasure of working with an awesome group of guys in Salt Lake City, Utah. They had a website from probably the early 90′s. It was a good website back then, but they knew that times have changed, and wanted to take their site to the next level. So, they came to us for some help!
Here’s a snapshot of the original website:
The site was mostly informational, but you can’t get away with having just an informational site anymore. Websites need to engage an audience. So we set them up with a WordPress installation, and gave them an awesome theme from Elegant Themes, and customized some of the features with photos and some new content.
With WordPress, they now have a blog they can use to create articles — both for content marketing, and to convey their message in a personal manner.
Here’s what the site looks like now:
Congrats, guys!
What is SEO? Executing your blueprint
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Would you build a house without a blueprint? Of course not. The last two articles showed you how to create a solid plan and blueprint for your website. Now it is time to execute your plan and BUILD your foundation.
Did you miss the previous articles? Find them here:
Plan for success
Build a solid foundation
How to use Level 1
Your Level 1 keyword or phrase is crucial. You can see an amazing increase in traffic just by how you use this word. The most important thing is to have this word or phrase in your domain name. I mean, what better way to tell search engines what you’re about than to put it in your .com????
What if you already have your domain name, and it doesn’t include your keyword or phrase? Great question. The next powerful thing you could do is create a page on your site that has that word/phrase in the name of the page, and the URL (or slug). If you don’t have a page with your Level 1 word in it, go do it now.
How to use Level 2
Use these words as pages. You should be able to create at least 2 or 3 pages using your Level 2 words and phrases. As with your Level 1, they must be in the title of your page, and in the URL/slug.
Use them as Categories. Categories are listed in the URL when clicked on, and are usually on Page 1 of blogs. Level 2 words should be broad enough to encompass a series of different articles in your blog.
Use them as Tags. If you can’t use them as a category, use them as tags for your articles. This is a last resort, so as much as possible, use them as pages and categories.
How to use Level 3
Use these as articles and tags. You can get lots of ideas for articles from using the Google wonder wheel. Use them as product reviews or even to create your own products. After using the Google wonder wheel, you should have plenty of material to work with. The best thing is that these are ACTUAL results, so you know people are searching for these keywords and key phrases.
Use them as “alt” and “title” tags. You should be putting photos into most blog entries. Google likes multimedia. The Alt and Title tags are found by search engines, even though they aren’t seen by the public.
Now, we have one last technique to use that will help you create some real zingers in the SEO world. This focused on laying the groundwork. The next will show you how to get that untapped traffic that your competitors are ignoring.
See you soon!
Learn our amazing technique by reading the next article.
