Website planningEveryone wants to have a successful website. Successful entrepreneurship often depends on building an effective website, especially for those with a strictly online business.

To create a successful website for yourself, you must first define ‘success’. To have a successful website, you must decide how you intend to use it. Below are the most basic purposes a website can be used for.

1. Placeholder. This is the most basic use of a website. A placeholder gives your business a domain name, email addresses, and conveys basic information about your company such as contact information, and location. This may be useful for certain kinds of businesses, but is becoming used less frequently.

2. Marketing tool. This the most common use of websites, currently. Successful website marketing contains many aspects (such as the Interrupt and Call to Action*), which we will cover in later articles. But consider the benefits of a website. It is available 24/7. It is accessible from anywhere in the world. It can be used to convey information (as a Placeholder), but it can also be used to communicate your higher values, evoke emotions, and engender trust.

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3. Sales tool. Sales and marketing sometimes get confused. The difference is that sales includes the exchange of goods and services for money. This requires some technical advances in your site such as merchant account, and merchant gateway. It may seem like a scary step, but it seems a shame to have nationwide exposure, and nationwide traffic coming to your site, and to not turn it into cash flow.

Don’t wait! The beauty of having a website is that you can choose your level of commitment. You can also get started at one level, and gradually grow your site to include more and more features. For instance, if you have few resources at your disposal, start with your site as a “Placeholder”.

Next, as your message becomes clear, you can mature your site, and use it as a “Marketing tool.” From there, it seems a natural progression to offer products and services accessible to all. But as we say, take a step at a time. Be deliberate, and take the right steps. We’re here to help.

Stay tuned, as we share more on how to create effective content, maximize your SEO, and more.

Happy Planning!

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* – Definition of Call to Action: A request or direction to ‘do something’ – often the next step that a consumer could take toward the purchase of a product or service. For example ‘Click here to find out more’