Posts tagged Quaker Oats
Salt, pepper, curry, saffron… ranch, blue cheese, Italian, house… Yup, tons of choices out there. In a world as competitive as ours, it doesn’t hurt to use a little strategy.
You offer products and services. It’s your responsibility to know the mind of your target market–your potentials. With so many options out there, consumers aren’t just buying out of necessity. Buyers have the luxury of choice.
Exploit variety. There’s two ways to look at it: Your potentials could be comparing your product to other brands, or they could be comparing your product to … your products. Take Moja Mix, for example. They’ve got a great concept.
When you go to their website, you get absorbed in a sea of options. Potential clients are no longer wondering about price comparisons with Kellogg’s or Quaker Oats. They have plenty of options… right here. PLUS, it’s fun! There’s a variety of grains, flakes, fruits, nuts, seeds.
Don’t be discouraged by the preponderance of options, Moja Mix makes another smart move: Suggestions. Now that they have your attention, they’ve gone a step further and done some of the work for you. Some people don’t know what they want: Some of your clients won’t be sure what they want.
So, give your clients options, and make suggestions. Happy marketing.