Posts tagged google wonderwheel
“A building is only as strong as its foundation.” So is a website. When you read this article, you should have completed the assignments in the previous article: Click here to read it.
The technique I’m going to teach in these articles will actually be the foundation of the approach I’ve created. The technique works like a funnel to attract outlying traffic that your competitors aren’t focusing on. This will give you more traffic in your site, and more relevance in the search engines. (Learn about relevance here) Once you gain popularity with the search engines, you will start getting more results for the Level 1 and Level 2 keywords and key phrases you’re using.
How to start building your foundation
Let me introduce you to a wonderful tool called the Google Wonder Wheel. It’s free, and helps you find a wide array of terms related to your site and keywords and key phrases.
Do a Google search for your Level 1 keyword or key phrase. The results should look something like this:
Click on “Wonder wheel” on the left (circled and arrowed in blue). If you don’t see this, click “More search tools” (arrowed in pink).
You should be on this page now:
You see your search word in the center, and arms connecting to other keywords and phrases. The center is your Level 1, and the arms could be your Level 2 (if you are having trouble thinking of Level 2 words). The arms represent real searches that people are searching for on Google, so it’s important to pay attention, and take some ideas as to what approach you might take.
Assignment: Remember that sheet of paper you wrote your ideas down on from the previous assignment? Pull it out, and start writing these down. Some may go in Level 2, the rest will go on level three.
Now it gets fun. Now, click on one of the arms of the Google wonder wheel and see what happens:
It brings up more results. These are your Level 3 results. So on your sheet of paper, write “Level 3″ and start writing these terms down (or typing if you’re keeping notes on your computer). Who knows, they might give you some more ideas! Click on the different arms and keep writing. You should have 50 to 100 Level 3 terms on your list.
You may be wondering how these terms are going to help you, but stay tuned for the next article. I’ll show you how to use all three levels of keywords and key phrases effectively.