This is just a quick little blurb. I encounter a lot of frustrated people in this industry. So let me disclaim some of the disclaimers you might hear about SEO.
There is an increasing number of self-proclaimed SEO guru’s out there trying to sell you their product. They always claim they know how to make thousands, or $100,000′s of dollars, almost over night. Who are these people? Internet marketers. They specialize in selling products — other people’s products.
And, maybe they did make $100,000 using one technique! But the problem is, they’re making more money packaging and selling their products than they did with the trick they’re selling. Why? Usually the trick is a loophole they found and exploited — until Google found out, and shut them down. That spins a lot of SEO myths.
They go something like this: “Content is king, so buy my book on creating content — you’ll get rich!”
Then, “Content doesn’t matter, you need backlinks, so buy my software!”
Then, “Backlinks don’t work anymore, so buy my amazing video secrets course!”
And those statements are all myths, made up to try and sell you products. Each of those techniques DOES matter. But because they can’t be abused anymore, it doesn’t serve those internet marketers’ purposes. So, they package it up and sell it to you — whether it works or not.
The truth is, Google is on your side. You are a legitimate business person, with legitimate goods and services. Google (and the other search engines following their lead) is trying to find the best way to present online users with the most relevant websites on the net.
As legitimate online business people, we need to employ many different techniques for SEO, links, comments, backlinks, etc., because they ALL matter. Don’t get discouraged or overwhelmed. A step at a time is all it takes. And hopefully, we’ll be there to help every step of the way!